Happy Hour Ventures

After 7 years serving as the Operations Partner at VC firm Female Founders Fund, Emily Middleton was ready for her next professional challenge – going out on her own as a freelance consultant. To do so successfully, she needed a new look and feel that gave her credibility in the marketplace and differentiated herself from her past business partners.

We were engaged to develop a new business name and corresponding brand identity to give her an ownable and authentic professional foundation to build upon in the next stage of her career.