About

Picnic is a strategy and creative consultancy in New York City founded in 2024 by Lwam Rafel and Audrey Elkus. We aim to leave brands, places, and spaces more beautiful than we found them.

Services

Visual Identity
Brand Positioning
Launch & Growth Strategy
Strategic Foundation
Naming
Creative Direction
Custom Illustration
Commercial Interior Design

& More
Our dream projects include designing a boutique hotel, setting the marketing strategy for a tourism campaign, reimagining a heritage brand, bringing an extinct product back to life, and illustrating a book cover.

Clients as Picnic

The Hat
Ziggy’s Roman Cafe
Happy Hour Ventures
Ground Support
Todd’s Menswear
Dear Golden
The Love Coach
KushKlub
STAR Academy
Mes Vodka
Grand Valley Metro Council
Oneg

Clients prior to Picnic

Kellanova (Kellogg’s)
Starbucks Hot Cocoa
Carhartt
Universal Nutrition
Nielsen-Massey
PCA Skin
TAIT Design Co.
Little Caesar’s Pizza
Domino’s Pizza
Waterpik
Theo Chocolate
Re:Build