KushKlub

This global cannabis brand wanted a city-specific look and feel for their first NYC location on the historic Orchard Street on the Lower East Side.

We began with a logo refresh and then designed the shop top to bottom, including custom tile work, tables, and cabinetry, furnishing selection, signage design, and hand drawn and painted thematic illustrations. We also oversaw all contractors and installs.

Store opened Fall 2024. Logo refresh was rolled out to all 7 existing stores shortly thereafter. Picnic was then further engaged to design their New Jersey + Vancouver storefronts – to come in 2026 and 2027.