The Hat

The Hat is a new theater publication covering the craft, culture, and people of Off-Broadway.

Founded by editors Kara Cutruzzula and Colin Macdonald, they take a curated approach by focusing on the stories, profiles, and behind-the-scenes features that interest them the most. At its core, The Hat tells the stories of people who tell stories.

Picnic was engaged to develop a unique visual identity that immediately establishes credibility, sets the right tone at first glance, and positions the team behind it as culture definers within the theater world.